Shift Feed Mix Toward Carousels
The current engagement rate of 0.4% sits well below the 1-2% mid-tier benchmark, and the like/comment ratio of 115.3:1 signals passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images — swapping at least half of the static posts for multi-slide carousels that prompt swipes and saves can directly lift that number. Making the final slide a question or call-to-action can convert passive likers into commenters and close the gap on the median comment count of just 5.0 per post.
