Scale Highest-Performing Reels
In the 23-post sample, Reels generated 11.88% ER versus 0.85% for posts, so Reels should be the default format for new content ideas.
Details
Reuse the strongest Reel hooks and CTAs, then compare each result with the 11.88% Reel benchmark while working to move the 1.0% account-wide ER toward the 2.5%-5% micro-tier benchmark.
