Drive Comments With Direct CTAs
The like/comment ratio is 4.1:1 (median 3,703 likes vs.
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105 comments), which is comment-light relative to likes. Adding explicit questions or polls in captions can lift comment volume — even a modest bump toward a 3:1 ratio would meaningfully raise the current 1.83% post ER, since comments typically carry more algorithmic weight per engagement than likes.
