Scale Reels Testing
Radhika Rai's Instagram Reels ER is 32.15%, compared with 0.92% for posts across the 23-post sample, so Reels should be the lead format for new content ideas.
Details
Rework the strongest post topics into Reels and add a direct comment prompt, while using the 2.5%-5% micro-creator benchmark as an overall ER improvement target.
