Prioritize Higher-ER Formats
Prioritize Reels and carousels in the next Instagram content cycle: the Reels ER is 0.56% versus 0.4% across the 24 analyzed posts, while industry benchmarks report 0.52% for Reels and 0.55% for carousels.
Details
Use a clear first-frame hook and compare each post against the 0.4% account baseline.
