Prioritize Higher-ER Feed Posts
Across the 27 analyzed posts, feed posts reached 2.92% ER versus 0.83% for Reels, so feed content should be the primary engagement format and Reels used as controlled tests.
Details
The overall 1.92% ER is below the 2.5-5% micro-account benchmark, so each new format should be compared against the 2.92% post baseline and formats that exceed it retained.
