Shift Posting Mix Toward Reels
CATT SADLER's Reels ER (0.58%) is more than double the static Posts ER (0.23%), yet standard content is still being posted.
Details
Since Reels also command a 20-40% rate premium in brand deals, prioritizing Reels over static posts should be the primary format shift to close the gap with the mid-tier benchmark of 1-2% ER.
