Prioritize Carousels In Feed Tests
Across the 27 posts analyzed, the 1.2% Posts ER is higher than the 0.28% Reels ER, so feed carousels should be the primary format test.
Details
Neetu L Bisht should publish carousel versions of upcoming concepts and compare each result with the 1.2% Posts ER baseline and the 0.55% carousel benchmark.
