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@iam.sudhakaran · 774.8K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 774.8K followers · 0.16% engagement
Next step
Snippet can use this instagram result for @iam.sudhakaran to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @iam.sudhakaran's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @iam.sudhakaran's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Sudhakaran Soundarraj's Reels ER sits at 16.35% versus a Posts ER of just 0.13% and an overall account ER of 0.16% — a massive format gap.
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, prioritizing Reels over static posts should be the primary lever to lift both engagement and brand deal value.
The like/comment ratio is 3.3:1 (median 1,065.5 likes vs 143 comments), which skews heavily toward passive engagement.
Details
Adding explicit comment-prompting CTAs (questions, polls, 'drop your answer below') in captions and Reels will close this gap, since 73% of brands prioritize engagement rate over raw follower count when evaluating creators with 774,830 followers.
At an estimated $250-$1,000 per post, the account is pricing well below the $10-25 per 1,000 follower feed-post benchmark (which would suggest $7,748-$19,370 for 774,830 followers) — a gap directly tied to the 0.16% ER falling short of the 1-2% mid-tier benchmark.
Details
Publishing a transparent rate card closes deals 40% faster per industry data, providing leverage while working to raise ER through the Reels and comment strategies above.
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