Replace Static Posts With Carousels
The current engagement rate is 0.07%, far below the 1-2% benchmark for mid-tier accounts with 100K-1M followers.
Details
Shifting the content mix toward carousels, which average 0.55% ER industry-wide, gives the account the highest format-level engagement ceiling available on feed. An audit of the last 20 posts should lead to replacing at least half of any static image content with multi-slide carousels that invite swipe-through behavior, directly attacking the median comment count of just 1.0 per post by adding a call-to-action on the final slide.
