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@hyatt · 405.8K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 405.8K followers · 0.05% engagement
Next step
Snippet can use this instagram result for @hyatt to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @hyatt's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @hyatt's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Hyatt's ER sits at 0.05%, drastically below the 1-2% mid-tier benchmark for accounts in the 100K-1M range — a 20-40x gap versus peers.
Details
Since 73% of brands now prioritize engagement rate over follower count, closing even part of this gap matters more for deal value than growing the 405,786 followers further. An audit of the last 20 posts should identify which topics or formats drove the highest-performing outliers above the 197 median likes.
Industry data shows carousels average 0.55% ER and reels 0.52%, both above static images at 0.45% — all still higher than the current 0.05% ER, signaling a content-market mismatch rather than just a format issue.
Details
Testing 3-5 carousel posts over the next two weeks and comparing resulting likes/comments against the median of 197 likes and 11.5 comments will determine if format alone moves the needle.
The like/comment ratio of 96:1 is heavily skewed toward passive likes with very little conversation, given a median of only 11.5 comments per post.
Details
Adding explicit comment prompts (questions, polls-in-caption, 'tag someone who...') to every post for the next 10 posts will directly lift the 0.05% ER and give brands (who value engagement over reach) stronger proof of an active audience.
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