Prioritize the Strongest Format
With 94,778 followers and a 6.77% engagement rate, humantabasco is outperforming the 2.5%-5% micro-tier benchmark, so the current content strategy should be protected.
Details
Across the 22 analyzed posts, feed posts generated 6.85% ER versus 5.77% for Reels; make feed posts the primary testing format and adapt the strongest post ideas into Reels.
