Shift Posting Mix Toward Reels
Huel's Reels ER (0.23%) is nearly 6x the static Posts ER (0.04%), so reallocating more of the content calendar to Reels should lift overall engagement.
Details
Industry benchmarks show Reels average 0.52% ER, meaning there's significant room to grow if format and hooks are optimized rather than defaulting to static images.
