Close the Engagement Gap to Benchmark
The ER sits at 0.56% versus the 3.5-8% nano-tier benchmark (1K-10K followers), meaning horloge_du_vent is underperforming the peer group by a wide margin despite having 5,182 followers.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even part of this gap should be the top priority before pitching brand deals.
