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@homewiththedenhams · 131.6K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 131.6K followers · 0.21% engagement
Next step
Snippet can use this instagram result for @homewiththedenhams to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @homewiththedenhams's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @homewiththedenhams's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER of 4.87% is nearly 22x higher than the static Posts ER of 0.22%, and it also outperforms the industry benchmark for Reels (0.52%) and even Carousels (0.55%).
Details
With 131,589 followers, moving a larger share of the 19 analyzed posts to Reels format could pull the blended account ER closer to the mid-tier benchmark of 1-2%.
The Like/Comment ratio of 9.7:1 (213 median likes vs 66 median comments) shows comments lag behind likes, and comments carry more engagement weight than passive likes.
Details
Adding explicit questions or polls in captions and pinned comments can push comment volume up, since 73% of brands prioritize engagement rate over raw follower count when evaluating deals.
The current ER of 0.21% sits well below the 1-2% mid-tier benchmark, which explains the low rating and capped $250-$1,000 brand deal value despite 131,589 followers.
Details
Publishing a rate card referencing the 4.87% Reels ER (the strongest metric) can help negotiate Reels-specific premiums of 20-40% and close deals 40% faster while working to lift overall ER.
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Get a free analysis like Paula Denham | Home Decor, Interiors & DIY |📍Essex, UK's: engagement rate, brand deal value estimate, and personalized tips.
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