Move 01

Prioritize Reels, Then Audit Performance

Instagram Reels should be the primary testing format, but the reported 97.41% Reels ER should be audited against raw likes, comments, and reach; the overall ER is 0.62% across 22 analyzed posts and 10,118 followers, versus the 2.5-5% micro-tier benchmark.

Details

Each verified Reel ER should be compared with the 0.52% Reels benchmark; because 10,118 followers is below 50K, industry guidance indicates that Reels receive higher reach for accounts under 50K.

Move 02

Convert Likes Into Comments

Median comments are 0.0 and the like/comment ratio is 815.8:1, so every Reel and caption should end with one answerable question and that question should be pinned as the first comment.

Details

Track whether median comments rise above 0.0 and the ratio moves below 815.8:1 after each publishing batch.

Move 03

Test Carousels With Clear Prompts

Run a carousel test alongside Reels: the posts ER is 0.63%, compared with the 0.55% carousel benchmark and the 0.52% Reels benchmark.

Details

Make the opening slide a clear opinion, use later slides to support it, and finish with a save-or-comment prompt; log each carousel's ER against 0.55% rather than relying only on the 0.62% account-wide ER.

🎀 HK All Day🎀's InstagramEngagement

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What to fix next

Prioritize Reels, Then Audit Performance

Convert Likes Into Comments

Test Carousels With Clear Prompts

What does your Instagram say about you?