Prioritize Higher-Engagement Feed Content
At 1.75% Posts ER versus 0.68% Reels ER across 24 analyzed posts, feed posts should be the primary engagement format, with only the strongest concepts repurposed into Reels.
Details
The overall 1.25% ER across 3,203,207 followers for Hira Faisal is above the 0.5-1% macro benchmark, so Reels can be tested without replacing the format currently generating stronger interaction.
