Shift Content Mix Toward Feed Posts
Hira's Posts ER sits at 6.01% versus just 2.2% for Reels — a gap of nearly 3.8 percentage points.
Details
Since the overall ER of 4.8% already outperforms the micro-tier benchmark (2.5-5%), the account should lean into carousels/static posts as the primary format and use Reels only for discovery, not as the main engagement driver.
