Shift Reels Budget Toward Carousel Posts
The Reels ER is 0.04% — less than half the Posts ER of 0.1% — while industry benchmarks show Carousels averaging 0.55% ER versus Reels at 0.52%.
Details
Reallocating production effort toward carousel formats could meaningfully close the gap between the current 0.08% overall ER and the 0.5-1% macro-tier benchmark. An audit of the last 27 posts to identify which carousel topics drove the highest engagement can inform a repeatable content series around those themes.
