Shift Content Mix Toward Reels
Elana Berlin | High on Sweatt's Reels ER (88.97%) massively outperforms the static Posts ER (1.13%), and industry data shows accounts under 50K followers (the account is at 56,301, close to that threshold) get amplified reach from Reels.
Details
Increase Reels frequency to at least 3-4x/week and reallocate static post budget toward short-form video to close the overall ER gap versus the 2.5-5% micro-tier benchmark.
