Prioritize Feed Posts Over Reels
Hiba Zulfiqar's Posts ER sits at 9.32% versus just 2.47% for Reels — a massive gap that contradicts the industry pattern where Reels typically drive higher reach for accounts under 50K followers.
Details
The content calendar should shift toward more static/carousel posts (the median 2,216 likes come primarily from this format) and treat Reels as a secondary reach-driver rather than the main engagement engine.
