Shift Posting Mix Toward Reels
Sarah Vargas | Working Mom's Reels ER sits at 8.28% versus just 0.29% for standard posts — a massive gap that shows the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 7,271), prioritizing Reels as the primary format over static posts will lift the overall ER closer to the nano-tier benchmark of 3.5-8%.
