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@heyimkate · 27.9K followers
Average for creators your size
Based on 27.9K followers · 0.84% engagement
Next step
Snippet can use this instagram result for @heyimkate to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @heyimkate's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @heyimkate's instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The overall ER for Kate Zhang | 📍Columbus, Ohio sits at 0.84%, well below the 2.5-5% average for micro creators (10K-100K), and the like/comment ratio of 67.9:1 shows comments are lagging far behind likes (median 182 likes vs 52 comments).
Details
Adding direct comment-prompting CTAs (polls, either/or questions, 'drop your answer below') in captions can push that ratio closer to a healthier balance and lift the 0.81% post ER.
The Reels ER (0.7%) is actually underperforming the Posts ER (0.81%), even though industry data shows carousels average the highest format ER at 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
Shifting a portion of the content calendar to carousel-style posts may replicate the lift the posts already show relative to Reels.
With 27,915 followers, the account is still under the 50K threshold where Reels get higher reach, so pairing that reach boost with stronger hooks in the first 3 seconds could help the 0.7% Reels ER catch up to the 0.81% post ER.
Details
Tracking which Reels topics drive the median 182 likes/52 comments benchmark and doubling down on those formats can build a repeatable high-reach engagement pattern.
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