Shift Budget Toward Posts Over Reels
The Posts ER is 5.34% versus the Reels ER of just 1.44% — a 270% performance gap that signals the audience responds far more to static or carousel content than short-form video.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% on average, the posts are dramatically outperforming both formats, making them the highest-leverage content type. Prioritize publishing at least 3 posts for every 1 Reel until the Reels ER climbs closer to the overall account ER of 3.34%.
