Prioritize Reels for Sub-50K Audiences
With 11,565 followers, Henna Boro🍓| Fashion, Beauty, Lifestyle falls squarely in the range where Reels get higher reach for accounts under 50K followers, yet the current 3.14% ER suggests room to capture more of that reach advantage.
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Shifting a larger share of the content mix toward Reels is recommended, since they also command a 20-40% rate premium from brands, directly boosting the $75-$250 per-post deal value.
