Double Down on Reels Production
The Reels ER of 141.53% massively outperforms the Posts ER of 0.43% and the static image benchmark of 0.45%, showing the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (WIDY | Travel & Food Creator ✨ is at 60,440, just above that threshold), shifting a larger share of the content mix to Reels should lift the overall 0.45% ER toward the micro-tier benchmark of 2.5-5%.
