Shift Reels Budget Toward Carousel Posts
Reels are underperforming at a 0.27% ER — nearly half the Posts ER of 0.55% — while industry benchmarks show Carousels averaging 0.55% ER, on par with the best-performing post format.
Details
An audit of the last 27 posts suggests reallocating at least 50% of video production time toward carousel content, structuring each slide around a single health tip or meal step to encourage swipe-through behavior and drive the comment volume needed to close the 24.6:1 like-to-comment gap.
