Make Reels the Primary Format
At 75,950 Instagram followers, the overall ER is 0.32%, below the 2.5%-5% micro benchmark, while Reels ER is 7.15% versus 0.3% for posts.
Details
Use Reels as the lead format: audit the 23 analyzed posts, turn topics with clear practical takeaways into Reels, and compare each new Reel with the 7.15% baseline.
