Shift More Posts To Carousels
For the next 19 Instagram posts, Hay Festival should prioritize carousels and Reels: their benchmark engagement rates are 0.55% and 0.52%, compared with 0.45% for static images, while the current rate is 0.3%.
Details
Engagement should be tracked by format to prioritize the formats that move the account toward the 1-2% mid-tier benchmark.
