Hay Festival's InstagramEngagement

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hayfestival
Hay Festival

@hayfestival · 202.5K followers

0.00%

Average for creators your size

$533-$888 per post

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LowAverageGoodExcellent
600
Median Likes
14
Median Comments
19
Posts Analyzed
$533 – $888per sponsored post

Based on 202.5K followers · 0.30% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @hayfestival to find brands, write emails, and help you close deals.

Your post rate

$533-$888

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @hayfestival's $533-$888 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @hayfestival's instagram audience is a fit and ask for $533-$888 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift More Posts To Carousels

For the next 19 Instagram posts, Hay Festival should prioritize carousels and Reels: their benchmark engagement rates are 0.55% and 0.52%, compared with 0.45% for static images, while the current rate is 0.3%.

Details

Engagement should be tracked by format to prioritize the formats that move the account toward the 1-2% mid-tier benchmark.

Move 02

Turn Likes Into Conversations

A 47.4:1 like/comment ratio and 14-comment median show an opportunity to convert more reactions into discussion.

Details

Every caption should end with one answerable question, and a comment offering two choices should be pinned, measuring whether the comment median rises above 14 as engagement moves up from 0.3% toward the 1-2% mid-tier benchmark.

Move 03

Run A 19-Post Content Test

With 202,543 followers and 600 median likes across 19 analyzed posts, Hay Festival should audit each post by topic, opening hook, and format, then recreate the strongest pattern as both a carousel and a Reel.

Details

Success is set at exceeding the current 0.3% engagement rate, comparing results against the 0.55% carousel, 0.52% Reel, and 0.45% static-image benchmarks.

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