Double Down on Reels Production
Harys Mumtaz's Reels ER of 401.95% massively outperforms the Posts ER of 1.15% and the industry Reels benchmark of 0.52%, showing the audience responds far more to video than static content.
Details
The content mix should shift to prioritize Reels, especially since accounts under 50K followers (the account is at 63,829, close to this range) get amplified reach with this format.
