Shift Content Mix Toward More Reels
The Reels ER of 300.56% dwarfs both the Posts ER of 3.52% and the industry Reels benchmark of 0.52%, showing Reels are the single biggest engagement driver for Harshika varshney at a 67,445 follower size.
Details
Since Reels also get higher reach for accounts under 50K followers per industry data, increasing Reels output relative to static posts (currently pulling only 0.45% industry-wide) should compound the already 'excellent' 4.19% overall ER.
