Shift Content Mix Toward Reels
The Reels ER of 6.22% outperforms the Posts ER of 5.61%, and industry data shows accounts under 50K followers (HARSH SINGH is at 15,944) get higher reach on Reels.
Details
Aiming to make Reels at least half of the weekly output will capitalize on this format advantage and push the blended ER above the current 5.59%.
