Shift Content Mix Toward Reels
The Reels ER sits at 1889.09% versus just 36.48% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (Harsh Shetty is at 25,656), prioritize Reels as the primary format and treat static posts as supplementary content only.
