Prioritize the Proven Feed Format
Hui Kathy Zhang's Instagram posts have a 4.16% ER versus 1.7% for Reels, so feed posts should be the primary engagement format and upcoming captions and visuals should be modeled on this stronger baseline.
Details
At 12,792 followers, Reels should be published for discovery because industry benchmarks report higher Reel reach for accounts under 50K, but engagement should be evaluated against the 4.16% post ER.
