Shift Content Mix to Carousels
The current 0.46% ER sits right at the static-image benchmark (0.45%), suggesting the 20 analyzed posts are static-heavy and underperforming relative to the mid-tier average of 1-2%.
Details
Carousels post the highest format ER (0.55%) vs Reels (0.52%) and statics (0.45%) — swapping even half of the static posts for carousels could meaningfully close that gap to the 1-2% mid-tier benchmark.
