Shift Feed Strategy Toward Carousels
Hanna Schönberg's Posts ER (1.19%) is already outperforming the Reels ER (1.05%), signaling that the audience responds better to feed content.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER — leaning into multi-slide carousel posts can help sustain and grow the current 1.18% overall rate. Aim to replace at least 2 Reels per month with carousels that invite swipe-through behavior, such as step-by-step content or before/after reveals, to drive higher per-post interaction.
