Shift Content Mix Toward Static Posts
The Posts ER sits at 7.45% versus just 2.08% for Reels — a gap far wider than the industry format spread (Carousels 0.55%, Reels 0.52%, Static 0.45%).
Details
Since the median post already pulls 1,897 likes, hannah • content creator & UGC • vancouver should prioritize static/carousel content over Reels even though benchmarks say Reels typically win reach for sub-50K accounts; the data shows the opposite pattern.
