Shift Engagement Focus Beyond Reels
Post ER is 1.17%, versus 0.82% for Reels across the 26-post analysis, so feed content should be the engagement-first format and Reels used for controlled tests.
Details
Compare carousel, Reel, and static-image versions of similar topics against the format benchmarks of 0.55%, 0.52%, and 0.45%, respectively.
