Prioritize the Highest-Engagement Format
Hana Sim's Instagram Reels ER is 61.08%, compared with 1.56% for analyzed posts, so make Reels the default format for new content and adapt static ideas into short video.
Details
The 2026 Reels benchmark is 0.52%, making the 61.08% result a strong signal to test different hooks while retaining the Reel format.
