Weaponize the Engagement Premium in Pitches
The 6.69% ER is 3-6x higher than the 1-2% mid-tier benchmark for accounts in the 100K-1M range, which is a hard number brands can't ignore since 73% of brands prioritize ER over follower count.
Details
This gap should be used explicitly in outreach decks to justify pricing above the standard $10-25 per 1,000 followers rate (which would put a feed post at roughly $2,162-$5,405 on the 216,209 followers alone), and the $2,000-$10,000 rate card range should be anchored around the ER differential.
