Drive More Comments, Not Just Likes
The like/comment ratio is 106.6:1 (median 14,374.5 likes vs.
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only 165 comments), showing the audience taps 'like' far more than they type replies. Adding explicit comment prompts (polls, either/or questions, 'drop a 🔥 if...') in captions can shift some of that like volume into comments, which signals deeper engagement to the algorithm and to brands.
