Make High-ER Reels the Lead
On Instagram, make Reels the primary testing format: halfwaywild has 1.75% Reels ER versus 0.59% posts ER, and its 44,579 followers place it below the 50K threshold where Reels get higher reach.
Details
Repackage subjects from posts that beat the 288 median likes or 12 median comments into Reels, and end each Reel with one direct question.
