Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 40.36% ER on Reels versus 1.61% ER on standard posts.
Details
Given that the overall account ER sits at 1.76%, leaning into Reels as the primary content format is the single highest-leverage move HAILEE HATHCOCK WILKES can make right now. Aim to increase Reels output to at least 60-70% of the 24-post content mix to pull the overall engagement rate upward.
