Shift Content Mix Toward Reels
The Reels ER for Hasbu finds sits at 34.46% compared to just 0.66% for standard posts — a massive gap that shows the audience of 278,682 responds far more to video.
Details
Reallocating the content calendar to post Reels more frequently and treating static/carousel content as secondary is recommended, since industry data also shows Reels benchmark ER (0.52%) outperforming static images (0.45%).
