Prioritize Static Posts Over Reels
Khamba's Posts ER of 2.16% is more than double the Reels ER of 0.83%, and Reels are actually dragging the overall 1.91% ER down toward the low end of the 1-2% mid-tier benchmark.
Details
Shifting the posting cadence to feature more static/carousel content is recommended, since that format is clearly resonating better with the 205K audience than video.
