Prioritize Posts Over Reels Format
The Posts ER (0.91%) significantly outperforms the Reels ER (0.6%), and both beat the industry format benchmarks (carousels 0.55%, static 0.45%, reels 0.52%).
Details
Shift the content calendar toward carousel/static posts since that's where the 7,115-follower audience of Gabby Toro-Rosa (GTR) | Chicago Creator🇵🇷 is clearly engaging more, and save reels for occasional reach experiments rather than the primary format.
