Shift Content Mix Toward Reels
Grenade's Reels ER of 1.99% is nearly 12x higher than the static Posts ER of 0.16%, and sits within the 1-2% healthy range for mid-tier accounts (100K-1M followers) per industry benchmarks.
Details
Reallocate a larger share of the content calendar to Reels instead of static posts, since the current Posts ER (0.16%) is well below the 0.45% static-image and 0.52% Reels benchmark averages.
