Shift Content Mix Toward Feed Posts
The Posts ER (1.55%) is running 55% higher than the Reels ER (1.0%), so the audience is currently more responsive to static/carousel content than video.
Details
Since carousels also benchmark higher industry-wide (0.55% ER) than Reels (0.52% ER), GREEN RIVER PROJECT LLC should rebalance the posting cadence to prioritize carousels and static posts over Reels for the next 4-6 weeks and track if overall ER moves closer to the micro-tier average of 2.5-5%.
