Shift Content Mix Toward Reels
Priya Bihani's Reels ER of 85.33% massively outperforms the Posts ER of 6.91%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — the account sits at 22,909.
Details
Increase Reels frequency relative to static posts to capitalize on this gap and drive more of the median 1,669.5 likes per piece of content.
