Shift Content Mix Toward Reels
Soumya Alawandi's Reels ER sits at 159.25% compared to just 0.15% for static Posts — an enormous gap that shows the audience responds far more to video content.
Details
Reallocate the posting calendar to prioritize Reels, since even the industry Reels benchmark (0.52%) is nowhere near what is already being achieved organically.
