Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 62.2:1, meaning the 183,472 followers are liking far more than they are responding — a signal that captions are not actively prompting dialogue.
Details
Add a direct, single-question CTA at the end of every caption to lower the friction to comment; even a modest improvement could push the median comment count meaningfully above its current 294.5. Given that the engagement rate of 9.22% already far exceeds the 1-2% mid-tier benchmark, tightening this ratio would make the profile even more compelling to the 73% of brands that prioritize engagement rate over follower count.
